國際商務英語教程:教師參考用書 [電子書]

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電子書目錄 

  • 2前言
  • 7Part One:Teaching Notes for Reference
  • 8Lesson Three The Importance of International Trade to Economic Development
  • 22Lesson Thirteen China's Export Miracle
  • 36Lesson Sixteen Multinational Corporations
  • 49Lesson Twenty-two Selection of Overseas Markets
  • 60Part Two:Key to Exercises & Revision Exercises
  • 61Lesson One Modes of International Business
  • 64Lesson Two Reasons for Recent International Business Growth
  • 68Lesson Three The Importance of International Trade to Economic Development
  • 72Lesson Four Nontariff Barriers to Trade
  • 76Lesson Five The Export Process
  • 79Lesson Six Sales Channels in International Trade
  • 83Lesson Seven International Commercial Terms
  • 87Revision Exercises(LL.1-7)
  • 93Lesson Eight Export Shipping and Insurance
  • 97Lesson Nine Export Documentation
  • 101Lesson Ten International Commercial Payments
  • 105Lesson Eleven Some Methods for Selling Know-how
  • 109Lesson Twelve International Trade in Services
  • 113Lesson Thirteen China's Export Miracle
  • 117Lesson Fourteen Federal Express Expands Services Internationally
  • 121Revision Exercises(LL.8-14)
  • 128Lesson Fifteen Motives for International Investments
  • 132Lesson Sixteen Multinational Corporations
  • 136Lesson Seventeen Types and Management Systems of Joint Ventures
  • 141Lesson Eighteen Foreign Direct Investment in China
  • 146Lesson Nineteen Shanghai:The Remarkable Place to Do Business in China
  • 150Lesson Twenty Overseas Investment Strategy for Chinese Enterprises
  • 155Lesson Twenty-one The Importance of Marketing in International Operations
  • 159Revision Exercises(LL.15-21)
  • 166Lesson Twenty-two Selection of Overseas Markets
  • 169Lesson Twenty-three Export Pricing
  • 173Lesson Twenty-four International Advertising
  • 177Lesson Twenty-five Coca-Cola's Global Marketing Strategy
  • 181Lesson Twenty-six What Is the Foreign Exchange Rate?
  • 185Lesson Twenty-seven How Foreign Exchange Is Used and Traded
  • 189Lesson Twenty-eight Theories of Exchange-rate Determination
  • 192Revision Exercises(LL.22-28)

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